Design Strategies in the Entertainment Industry

Scaling cinema design through systems that drive efficiency, consistency, and new revenue models.

At Cinépolis, we created modular design and brand systems that reduced development expenses by 37% and unlocked new revenue-generating formats. By integrating space, service, and operations into a unified framework, rollouts became faster, scalable, and consistent across global markets. This systemic approach turned cinema design into a strategic driver of growth and innovation.

Establishing a Scalable Brand Design Language

To achieve consistency and innovation across all touchpoints of the cinema experience, we led the foundational development of a global design system tailored to the entertainment industry. This included the creation of the company’s first Brand Design Values, a clearly defined Design DNA, and a set of innovation processes that not only guided execution but empowered creative leadership across international teams.

In parallel, we established a robust quality control methodology—the first of its kind in the global cinema retail sector. This system focused on critical design performance pillars such as craftsmanship, ergonomics, usability, and strategic manufacturing alignment, ensuring that every design delivered both operational efficiency and elevated user experience.

This initiative elevated aesthetics into a culture of innovation—aligning teams and partners under a unified creative and strategic vision.

Cinema Retail Strategies

Formulated global strategies for cinema architecture, interior design, seating, and special formats, shaping both short and long-term product roadmaps. This initiative enhanced brand perception, expanded global presence, reduced design development costs by 40%, and lowered implementation costs by 10% worldwide.

Sustainable Design Initiatives

Implemented Sustainable Life Cycle Design for consumables, promoting circular economy strategies that reduced environmental impact in cinemas. Initiated a waste-to-value program, converting cinema waste into new chair designs, generating an additional revenue.

Seating and Format Innovations

Led cinema seating and format innovations, resulting in a 33% cost reduction and the successful launch of modular cinemas in Saudi Arabia. Delivered design innovation projects such as next-generation seating, new flagship traditional chairs (achieving over $10 million in savings), VIP seating formats, and child seating.