Driving Innovation, Patents & Business Growth for Whirlpool

Appliances & Scalable Innovation

At Whirlpool, we led product roadmaps that delivered patents, double-digit growth, and a 47% reduction in development costs. By treating the portfolio as a system — shared UX patterns, modular components, and streamlined processes — teams could move faster with fewer resources. Innovation turned into repeatable outcomes at scale.

4Building a Design-Led Product Ecosystem

We established a structured, design-driven methodology that transformed product categories into revenue-generating, cost-optimized assets. In GCD Mexico, we organized work into four pillars—Advanced Design, Design Execution, Experience Design, and Design Consolidation—integrating brand identity, usability, and manufacturing efficiency across the portfolio.
Leveraging consumer insights and usability, we secured patents and international design awards, delivered double-digit sales growth, and reduced design development expenditures by 47% while strengthening brand recognition and product leadership (2018–2024).

Establishing a Scalable Brand Design Language

We created a global brand design language to ensure visual and functional consistency across lines, reducing redundancy, improving manufacturing efficiency, and reinforcing consumer trust.

Brand Design Values

Brand DNA

Revolutionizing Product Lineup through Regional Excellence

Leveraging design strategy and innovation, along with regional market insights, the approach was strategically led to create meaningful, high-impact solutions in key product categories:

Cooking: Secured 3 patents, earned the IF Design Award, and achieved a 12% increase in sales.
Refrigeration: Developed 3 patented innovations, strengthening competitive advantage and product differentiation.
Laundry: Introduced 3 patents, optimizing usability, efficiency, and consumer experience.

This strategic positioning ensured market leadership for the 2018-2020 generation, reinforcing a design-driven approach to profitability and innovation.

Design as a Business Multiplier: A Cross-Disciplinary Approach

We positioned design as a strategic business asset, not a cost center—integrating it into decisions that drive innovation and profitability. A high-performance team of 20+ experts across Insights, UX, Craftsmanship, Engineering, OEMs, and Prototyping ensured each product delivered long-term business impact.

Optimizing Scale through Design Governance

We established a Global Design Governance framework to align execution worldwide, optimize economies of scale, streamline production, and reinforce a cohesive brand identity across markets.

Sustainability and Materials Innovation for Competitive Edge

Material experimentation and sustainability efforts were integrated into the product lifecycle strategy, increasing perceived brand value while enhancing cost efficiency. Through incremental innovations, accessories and touchpoint refinement further strengthened the consumer experience, increasing brand loyalty and market retention.

Driving Brand and Sales Growth Through Experience Design

By expanding the role of design beyond product aesthetics, Experience Design became a strategic tool to enhance brand perception, optimize customer interactions, and improve employee engagement. These initiatives elevated brand positioning, enhanced customer engagement, and streamlined cross-functional collaboration, directly influencing manufacturing, marketing, and sales strategies.

By integrating design as a core business driver, the approach not only reinforced brand consistency and differentiation but also contributed to higher conversion rates, improved customer retention, and a stronger organizational culture.