Design & Innovation work methodology

JOSÉ LORENZO MERLA LAGUNA

CONTACT ABOUT WORK METHODOLOGY

José Lorenzo Merla Laguna's work

 

Innovation and design strategy

creating outstanding experiences

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Empathize

Define

Co-create

Prototype

Test

Implement

Interviews

Stakeholder alignment

Context

Ideation sessions

Observation

Questions

Customer Journey Mapping

Clustering Insights

Persona’s

Customer Value Canvas

Creative Sessions

Brainstorming

Narratives

Storyboards

Customer Journey Mapping

Feedback Panels

Prototypes

Role Playing

Business Model Canvas

Build

Implement cheap and fast

Test

Learn

Improve

Emotional Brand Languages that fulfil consumer experiences